As with other correlative conjunctions, you should follow each part of the not only but also construction with an element of the same grammatical type. Thus, instead of She not only bought a new car but also a new lawnmower, you should write She bought not only a new car but also a new lawnmower, because in this version both not only and but also are followed by noun phrases.
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Leaving out the also from this construction tends to intensify the first part of the construction rather than supplement it: She is not only smart but brilliant. He not only wanted the diamond but wanted it desperately.